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The Spectacular Marketing Podcast

Dec 11, 2018

ABOUT:

With over 35 years in retail marketing, it's a pleasure to speak to Martin Newman about putting the customer first.

 

We cover:

 

- The importance of having real world, practical experience

- Defending yourself against the disruptors

- Proximity marketing

- Using technology to empower customers

- Having all...


Nov 20, 2018

ABOUT:

 

We’re super pleased to have Lizzy Barber in the studio to have a good natter about marketing and branding for Cabana, Hache and Hush Restaurants.

 

We cover:

- Marketing by showing, not telling

- National chains

- Food snobbery

- Restaurant loyalty

- Fangirl tweeting Leon

- Imposter syndrome

 

LINKS:

 

Hush...


Oct 16, 2018

HOLY $#*!

Gary Vaynerchuk is on the podcast. 

 

We managed to catch Gary for 20 short minutes to get his thoughts on the food & drink marketing landscape in the UK.

 

We cover:

- why digital marketing is oxygen

- using Alexa to book restaurants 

- 'fair business'

- home delivery putting restaurants out of business 

-...


Oct 9, 2018

ABOUT: 

 

We’ve got our very first LIVE recording of the podcast this week featuring Charlotte Adams (Krispy Kreme),Sophie Barton (SOHO Coffee Co) and Romy Miller (GAIL's Bakery’s).

 

We chat about new product development, standing out in the crowd, food waste, delivery, the importance of your teams. 

 

This podcast...


Aug 14, 2018

ABOUT: ⠀

 

This week we’ve got James Mobbs giving us his thoughts on being a one-man band marketing department covering 15 sites across the UK. James tells us how it’s important to meet your chefs and GMs regularly (face-to-face!), how Ego Restaurants inspire loyalty through generosity and why email is...