Aug 21, 2018
We’re reflecting on consumer motivations and journeys today as we speak to Sophie Thomas from BornGloryUs about how brands can serve a purpose in the world. We discuss good brand strategies, creating legacy and how audiences are people, not numbers.
TED Talk: https://www.borngloryus.com/ted-talk/
Sophie Thomas is an Independent Brand and Marketing Strategist. She uses her inherent curiosity, audience empathy and unconquerable positivity to make ambitious brands matter. She believes 'people not consumers', that wow is the only option, and in the power marketers have to unleash humanity's capacity. She prepares brands for the future through customer-obsession, emotional connection, gender psychology, brand personality, brand purpose and laser-sharp brand and marketing strategy and campaigns. She works directly with brands and also collaborates with agencies via her company BornGloryUs.
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Sophie / BornGloryUs
Mark / WE ARE Spectacular⠀
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