Nov 27, 2018
“The only way businesses can survive and thrive is by getting the right people and allowing those people to work in the right way”
We’re down in Brighton this week
speaking to two employee engagement & employer brand
specialists - Charlotte Dewar and Belinda Gannaway from Fathom XP.
In the current landscape it’s vital to attract and retain the best
talent, so it so important to be thinking about your employer brand
and why people should WANT to work for you.
- How your employer brand
relates to the consumer brand
- The war on
- Marketing & HR coming
together to own internal comms
- Purpose abuse
- How to engage remote
- Having stay conversations
rather than exit interviews
Get your employer brand and
consumer brand on the same page
Dissecting the components of a
successful employer brand.
9 Principles for a successful
Charlotte has led B2C and B2B
branding projects for the past 24 years for food and drink clients
as well as financial services and entertainment
Ten years ago she moved into the
world of employee engagement, then set up FathomXP to unlock the
power of people to really bring to life the purpose and values of
Employer brand is a marriage of
her two passions, branding and people engagement and she is
especially excited about bringing B2B/B2C thinking and activation
into employer brand.
Clients: Fourth, Fuller’s,
Nectar, lastminute.com, Old Mutual and Credit Suisse.
Belinda is a digital transformation leader delivering global people change programmes.
She started life as a political journalist, before moving into food and drink journalism and then retraining in PR and then marketing.
When the social web emerged, she moved to helping business leaders make the most of this new route to the consumer. This whetted her appetite to learn more about how social platforms were transforming businesses, not just marketing. And so she moved into the world of people and change.
Belinda believes a strong employer brand is pivotal to an organisation’s ability to transform and reinvent themselves.
From the food and drink sector Belinda has worked with clients including Diageo, Tetra Pak, Barilla and Nectar.
Mark / WE ARE
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