Mar 27, 2018
Part 2 of our our chat with Robert Bean, this time discussing topical brand stories including the KFC chicken shortage, the difficulties facing operators such as Jamie Oliver and Fanny’s ‘posh’ kebabs.
We also discuss the importance of brand when starting a new company and why (first and foremost) to have an...
Mar 20, 2018
Mark speaks to friend and mentor Robert Bean to discuss his inside-out branding approach and the alignment of a brand's culture, product or service, and reputation around what he calls the 'Single Organising Principle’.
Part 1 of 2 - catch the next instalment next week.
Robert has 39 years...
Mar 13, 2018
A valuable hour for anyone who thinks Trademark protections are too complicated or costly.
Learn how you can stop other people using your brand and how you can avoid unwittingly passing off someone else’s brand when starting out.
The golden rule - if you think there’s a risk that there might be a problem in future,...
Mar 6, 2018
Mark sits down with Chef Jay Morjaria to talk about the changing landscape of veganism in the UK, how to make vegetables more interesting and what restaurants can do to make all customers (and their dining preferences) feel special.