Jan 29, 2019
Get ready for a lesson from ideas machine Alan Twigg - everything from how to brief, how to pitch and how to go viral online and be talked about in everyday conversation.
LINKS:
A recent article from Alan: https://www.thedrum.com/opinion/2018/10/05/the-future-can-wait-let-s-sort-the-present-first
Flying sushi : https://www.youtube.com/watch?v=y9RKXO1rr7g
Pizza selfies : https://www.dominos.co.uk/blog/pizza-selfie-ultimate-wedding-gift/
Corona wave of waste : https://www.campaignlive.co.uk/article/corona-wave-waste-wieden-kennedy-amsterdam/1484584
Brewdog No Label : https://www.brewdog.com/lowdown/blog/no-label
Paddy Power's Hollywood Sign: https://en.wikipedia.org/wiki/Paddy_Power_Cleeve_Hill_Sign
ALAN TWIGG
As Global Head of Consumer at integrated comms agency Way To Blue, I take a lead role in building holistic creative campaigns for clients across paid, earned and owned channels. Campaigns that embrace PR, advertising, social, digital and influencer communications. We are potent storytellers at heart - bloody good ones at that and we create all our own social content and editorial assets to bring those stories to vivid life in a compelling way. Current clients range from Red Bull, Expedia and InterContinental Hotels Group to Hamleys, Nickelodeon and the gorgeous cognac Camus. Lots of awards over the years, but most importantly I have learned lots and still do every day.
Some notable clients over the years for various reasons - Waterstone's, Hamleys, UEFA Champion's League, YO! Sushi, Dominos, Highland Park single malt, Harper Collins, The National Lottery, Bombardier, Continental Tyres, M & S, Glenfiddich, The Balvenie, Grants, Nintendo, Dairylea, Marriott Hotels, Peroni, plus the other 398...sorry, 399 I've worked on in the past....and sorry for those I haven't mentioned - I loved every one - well apart from npower!
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Website: https://www.waytoblue.com/
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Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com