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The Spectacular Marketing Podcast

Dec 18, 2018

It’s a pleasure to have Kate Nicholls, chief executive of UKHospitality, in the studio with US discussING her trips to Downing Street to make sure that the 3 million people working in our sector get a fair deal and how the trade association is giving small businesses (who make up 80% of our sector) the support they need.


We cover how we can all work to promote the reputation of the sector as a great place to work, invest and grow, as well as:


  • Working as a freelancer
  • Saving the high street
  • Sweating the asset
  • ALMR & BHA merger
  • Membership services
  • Protect, promote, prevent
  • Voice technology
  • Hospitality post-brexit
  • Promoting hospitality on TV
  • Selling experiences, not products
  • The 3 year plan to attract talent




Kate Nicholls was appointed CEO of UKHospitality, the powerful voice representing the broad

hospitality sector, in April 2018, having previously worked as CEO and Strategic Affairs Director of the ALMR.


After gaining a degree in English and a post-graduate diploma in competition law, Kate worked as a researcher in the House of Commons and European Parliament before joining Whitbread as

Government Relations Manager, starting her careers in hospitality in 1993. Kate was Director at one of the largest independent public affairs companies, working with a number of hospitality, retail and leisure accounts before establishing her own strategic communications consultancy in 2000. She is a graduate of Fitzwilliam College, Cambridge and Kings College London.



UKHospitality podcast on Spotify:



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