Nov 27, 2018
“The only way businesses can survive and thrive is by getting the right people and allowing those people to work in the right way”
ABOUT:
We’re down in Brighton this week speaking to two employee engagement & employer brand specialists - Charlotte Dewar and Belinda Gannaway from Fathom XP. In the...
Aug 21, 2018
ABOUT: ⠀
We’re reflecting on consumer motivations and journeys today as we speak to Sophie Thomas from BornGloryUs about how brands can serve a purpose in the world. We discuss good brand strategies, creating legacy and how audiences are people, not numbers.
LINKS:
TED Talk:
Jul 3, 2018
ABOUT: ⠀
This week we discuss brand, marketing & the future of business with James Hacon - Managing Director at Think Hospitality and Co-Founder of Restaurant Marketer & Innovator.
We touch on service standards, the evolving role of marketing and the importance of building relationships within businesses...
Mar 27, 2018
Part 2 of our our chat with Robert Bean, this time discussing topical brand stories including the KFC chicken shortage, the difficulties facing operators such as Jamie Oliver and Fanny’s ‘posh’ kebabs.
We also discuss the importance of brand when starting a new company and why (first and foremost) to have an...
Mar 20, 2018
Mark speaks to friend and mentor Robert Bean to discuss his inside-out branding approach and the alignment of a brand's culture, product or service, and reputation around what he calls the 'Single Organising Principle’.
Part 1 of 2 - catch the next instalment next week.
ROBERT BEAN:
Robert has 39 years...