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The Spectacular Marketing Podcast

Aug 7, 2018



We’re excited to have Rob Wood on the podcast this week schooling us on how your music can elevate your food & theatrical experience. We discuss sound systems, poor music choices, how he approaches curating a brand playlist, and why it might be best to start thinking about your brand sound up to 18 months before you even open! 






An article about using music to support destination dining experiences: The Sound of Success 


A short film about the effect of music: Can Music Change The Taste of Your Coffee? 







Rob is the Creative Director and Founder of Music Concierge.


Rob was named by Arena magazine as a leading 'consultant of cool'. He has over 27 years in the music industry covering music journalism, DJing, and music consultancy. Formerly the editor of cutting-edge music bible Jockey Slut magazine which was founded in

Manchester in 1993. It went on to give early front covers for countless credible artists such as Daft Punk, The Chemical Brothers, Fatboy Slim, DJ Shadow, The Streets, The Beta Band, and Dizzie Rascal.


Rob joined an early digital music start up as Head Of Content before being asked by the band Groove Armada to be the Music Programme Director for their hugely successful Lovebox music festival in London for four years.


Rob has DJed everywhere from radio stations to invite-only beach parties in Ibiza, to leading clubs across the globe such as Fabric, London and Tenax, Florence, to festivals such as Sonar, Miami Music Conference, The Big Chill, V, Lovebox, The Isle Of Wight Festival, and Homelands.


He’s the author of ‘Teach Yourself How To DJ’ published by Headline Hodder, and has written about music in UK press such as Financial Times and Mixmag, and in US press such as cutting-edge music magazine XL8R.


In 2007 Rob founded Music Concierge - a ground-breaking and award-winning music consultancy service. It designs, supplies and manages high-quality bespoke playlists for boutique hotels, luxury brands, leading F&B concepts, and high-end retailers, giving each its own unique audio identity or ‘musical DNA’.


Music Concierge supervises music internationally for the likes of COMO Hotels, Per AQUUM, The Connaught, Swire Hotels. Rosewood, Park Hyatt, Mr & Mrs Smith, Heston Blumenthal, Dishoom, Sushisamba, The Arts Club, Mulberry, Harvey Nichols, Orlebar Brown, Cathay Pacific.


Rob has been nominated for numerous business awards including winning BT’s Essence of the Entrepreneur competition.


He is a Fellow of The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce).


An expert on music and its role with brand positioning, atmosphere and customer experience. He gets regularly asked to write and talk about how brands can use music effectively.



Rob / Music Concierge

Mark / WE ARE Spectacular⠀ 



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