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The Spectacular Marketing Podcast

Aug 14, 2018



This week we’ve got James Mobbs giving us his thoughts on being a one-man band marketing department covering 15 sites across the UK. James tells us how it’s important to meet your chefs and GMs regularly (face-to-face!), how Ego Restaurants inspire loyalty through generosity and why email is king.




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James has been in the hospitality industry for the last 16 years, the first 8 of which were spent working in and out of restaurants, bars, pubs and nightclubs with the last 8 years spent working in a research, marketing and strategy capacity with some of the biggest and most well known hospitality brands including Sodexo, wagamama, Mitchells and Butlers, Pret a Manger, Carluccio's, IHG Group and many more. 


James is currently Head of Marketing for Ego Restaurants, a group of Mediterranean inspired pubs and restaurants, overseeing the entire digital and in-store customer journey through from initial acquisition to understanding behaviour, conversion and retention. The role covers all elements of the marketing spectrum including email, digital, local, PR, mobile and social. 


Outside of work James is a passionate traveler and at the age of 30 has been lucky enough to visit 35 countries, including working and living in New Zealand for two and a half years. 



James / Ego Restaurants


Mark / WE ARE Spectacular⠀ 



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