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The Spectacular Marketing Podcast

Jun 5, 2018



If you listen deeply enough - people are telling you exactly what you need to know to sell to them better.


This week, Alastair Herbert takes us through his approach to tone of voice and the use of language in psychology. He shares the importance of listening to your customers and your rivals to understand what makes you different and how you can use this to your advantage. 





Alastair Herbert is the founder of Linguabrand, a language-driven research and development consultancy.


He specialises in making brands distinctive and has an obsession for metrics and measured results. 


Linguabrand is driven by one very simple aim – to make brands better listeners. At their most persuasive, brands speak in the pictures matching customers’ emotional frames. That’s why psycho-linguistics brings together deep user insights and brand strategy. It fuses looks and voice creatively, so you deliver an attractive personality, consistently. Everything’s measured – minimising risk and maximising returns.


All it needs is deeper listening. There’s enough noise in people’s lives. Linguabrand will show you how to connect to your consumers without wasting money shouting at them.




Bob - the word geek robot: 


Lakoff and Johnson’s Metaphors We Live By


Unlocking creativity :


Language Wars by Henry Hitchings: 


Thinking, Fast and Slow Paperback by Daniel Kahneman




Alastair / Linguabrand 



Mark / WE ARE Spectacular 


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